Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Thursday, May 24, 2018

Goal Setting - A Go Indie Now Live Panel

I was honored to be asked to join this panel discussion on GoIndieNow! It's a great channel with TONS of resources for authors and recommendations for readers!



Monday, January 1, 2018

Goodreads Changes Their Giveaways

If you are a published author who markets heavily online, you’ve probably at least heard about the changes to Goodreads’ Giveaway service.


If you haven’t, here’s the breakdown: Goodreads just took away the free platform for hosting giveaways of a book. It was a decent platform, but only worked for print books, not ebooks, so it still cost the author to get the print book and ship it.

Now, they allow ebooks, starting at the low low cost of only $200, give or take a five-spot. If you want all the bells and whistles, which weren’t that impressive to me, you can do it for $600.

I wish those were typos, but no. We are talking about paying to giveaway books at rates only previously seen on BookBub, and the BB has specific and dedicated mailing lists PLUS you can list a book that is not free.

Seriously, Goodreads? I’m not sure what idiot thought this would be a good idea, but I can’t think of many authors who are going to drop a couple Benjamins on giving away a book on a site that doesn’t really do specific listings.

I don’t know about you, but my days of doing Goodreads Giveaways are OVER.

Wednesday, May 10, 2017

The Responsibility of an Author: Networking as an Indie or Small Press Author

The indie and small-press author community is small but mighty. Our power lies in our ability to help each other in much the same ways that a larger press helps its authors.

Ok, but what does this really mean?

It means we create and share our own marketing opportunities. Many times, this takes the form of social media events, sweepstakes giveaways (with dozens of books from dozens of authors), donating ebooks to other authors' events and giveaways, newsletter "exchanges" (where two or more authors feature each other in their newsletters), etc. It also means crowd-sourcing marketing techniques and sharing events with fellow authors.

It also means that, if an author is taking advantage of these opportunities but not sharing and reciprocating... what?

What does it mean when an author is taking advantage of the freely given and freely available opportunities, but not paying it forward to those same authors that are sharing information and events with them?

Well, you have an author who is now "That Guy".

That Guy is the one who never seems to share events, but always seems to manage to sign up for time slots in the events. That Guy is the one who is always asking for help or advice, but never has any to give back. That Guy is the one who begs for beta readers and reviewers - which, for That Guy, is also code for free editing - but always has a reason why he (or she) cannot beta read or review for you.

Because so much of the indie and small-press author community is about a sharing and exchanging of resources, it is incredibly important to reciprocate - give back what you receive. Make it part of your writing goals.

Many authors find that they have less time to read than they used to. It makes sense - we are busy writing. I decided that, in order to keep myself on target, I would make it part of my quarterly goals to beta read/review at least 2 books each quarter from my indie/small press contacts, in addition to any entertainment reading I managed to cram in. (See more about my quarterly goals HERE.)

Other suggestions? Take note of what specific people in your network are interested in. If you have a pal from a writing group who does romance, shoot them a link to a romance-based book release event that he/she can sign up for. If someone in your fantasy author group has been begging for marketing hookups, let them know about the sweepstakes featuring fantasy books.

What this means is that it is important to think about the people in your network - who they really are and what they need. You should consider, not just how you yourself can use the information you come across, but also how others might use it, too.

Trust me, that generosity will come full circle. People remember those who have helped them, and they will be thinking of you when they get something popping up on their radar. When authors share, we all win.

Wednesday, April 19, 2017

Practically Writing is at SEVEN episodes!

Can you believe it?!? I'm about to put out episode EIGHT! I never thought I'd be a vlogger and a blogger... and so many other things. But you, my loyal audience, have made it worth while!

Check out episode seven, and subscribe to my channel to get the bi-weekly videos, immediately!


Saturday, April 8, 2017

Decisions, Decisions - Help me decide!

I've been presented with an opportunity to join a group of bloggers for blog tours. This would consist of me posting pre-written blogs as a way to help authors promote their work.

So, my question is this: Would you enjoy periodic posts of other authors' work among the ramblings of your humble host?

Please click this link to respond, or just comment below!